Point-of-purchase decisions

Research shows that around two-third of all the purchase decisions are made in the store. The point-of-purchase is even more relevant in today's world when the consumer is overwhelmed with choices. The Internet has been a hugely popular medium for consumer purchase decisions. With the advent of social media, there is a personal dimension to deciding on a brand.

If you combine the power of internet and social media with the convenience of mobile phones, what you get is an app developed by Imaginea to assist in-store decision making with the help of product information, coupons and social media. The app lets you scan any UPC barcode with your phone to view product videos, get digital coupons, 'Like' the brand/product on Facebook and read ratings/reviews. The app was developed for a retail solutions client and it works on the Android and iPhone platforms.

Highlights

1. Retail application for mobile users who need immediate information on a product they see at the store
2. Scan barcode using your Android or iPhone camera
3. UPC extracted and sent to server, to fetch relevant product videos
4. Integration with Red Laser and Google Barcode Software
5. Backend CMS with YouTube like features for managing videos
6. Ability for product vendor to upload video and digital discount coupons
7. Facebook Connect for quick onboarding of users and publishing "Like" videos
8. View videos on mobile, comment, like, tag, bookmark