Nifty Facebook wallet

The world's leader in monetization solutions for online games and social networks signed up Imaginea to develop a personal wallet service, which would play a large role in their drive to change the online-services market dynamics. The wallet service - a potential replacement for PayPal™ or credit cards, would provide online-users a safe, easy way to buy services for small amounts of time, and also help them earn and manage points.

Since the customer had mandated that the application had to run on all social networks (Open Social) and independent websites, the Imaginea team opted for an 'iFrame'-based approach, but in addition chose to develop individual screens or features of this application as widgets, so that they could be assembled on any independent website, or application, as desired.

The customer was impressed by the playful 'look and feel' of the widgets since it appealed to the target customer-base. A chic button for accepting payments on checkout, added to the creative spell. The team provided a profile badge, using which users could show off their spending power on their Facebook profile page. It also provided the user's payment history.

The solutions provider's success depended on getting merchant affiliates to quickly adopt the wallet service on their product catalog. To enable this, we provided application developers a one-line code that helps integrate a payment wallet service 'Buy Button' on their product catalog. The success of this widget can be gauged from the fact that after this service was made available at the customer's site, the payment service widget was up and running, under an hour, on many beta merchant sites.