Lot more around you!
It indeed is all about Location, Location, Location.
Businesses continuously seek new and innovative ways to create differentiation and make their offerings unique. One of the best ways to do accomplish this is through the delivery of highly personalized services. And one of the most powerful ways to personalize services is based on location.
Though still in its infancy, location-based service (LBS) applications have experienced tremendous growth - touted to become a $10-billion-a-year business by 2016. Consumers are increasingly demanding services such as search, maps or navigation, for which location information is either fundamental to or provides greater context, utility and therefore appeal.
The rapid evolution of mobile phones, both on a hardware and a software level, combined with a surge in application storefront releases, deployments of higher-capacity network infrastructure and recent developments in positioning technologies are driving growth in location-based commerce and advertising.
Beyond check-ins
As the market evolves, companies that offer location services are looking for new ways to beef up their offerings beyond the check-in and fulfill more mainstream roles. Though "check-ins" is a popular concept, consumers will look for more convenient, private, and rewarding ways to declare where they are such as:
- Local deal integration with other social components
- Social recommendation services for dining, travel & leisure
- Specialty services that rely provide hyper-local features
Imaginea has experience in building location-based offerings for several industries. Like the multi-platform mobile app that provides up-to-date info on exclusive local favorites for the best in food, entertainment, luxury and leisure. Or the one on iPhone with OpenStreetMaps and iOS4 integrations.
Check in with Imaginea to become the Mayor of location-based services!
