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16th January, 2018  

7 Ways how ‘Big Data’ can Alter Health Care Industry

By Balraj Kaur


Big Data has changed the way we’re managing or analyzing data in any industry. It’s feeding us with information is abundance that can cause revolutionary changes. In fact, it’s defining us – from the details we put on the web, to the information collected by the companies we come in contact with. Larger the dataset, better we use it, the more beneficial it gets. And if you want to look at the real benefits of it look no further than healthcare.

Experts say Big data in every possible way can have you live a healthily-ever-after. Let’s take a

look how.

  1. Predict the Future

Not only Data is being used to study an individual’s past, but predict future too. The effort is to collect as much information about a person, as early in their life as possible. This helps to predict diseases before they even happen, allowing to implement preventative therapies.

Big Data is proving to be a revolution in healthcare.

  1. Tailored Healthcare Packages

A person’s data won’t be treated in isolation anymore. It will be compared and analyzed alongside thousands of others, highlighting specific threats and issues through patterns that emerge during the comparison. This enables sophisticated predictive modeling to take place. Prescribing medication, backed up by the data from other patients with the same condition, genetic factors, and lifestyle. One recently formed example of such a partnership is the Pittsburgh Health Data Alliance – which aims to take data from various sources (such as medical and insurance records, wearable sensors, genetic data and even social media use) to draw a comprehensive picture of the patient as an individual, in order to offer a tailored healthcare package.

  1. Prevent Epidemics

Healthcare analytics have the potential to make the world a better place to live. Giving insights into the areas which are worse hit by outbreaks & provide with instant treatments.

Following the aftermath of the 2014 Ebola outbreak in West Africa, public health professionals around the globe were called on to prepare for the next epidemic. The largest outbreak of its kind, the Ebola virus caused 11,325 deaths, according to the U.S. Centers for Disease Control and Prevention. Serving not only as a lesson for the future, the outbreak also highlighted the importance of big data in these kinds of emergency situations.

  1. Cure Critical Illnesses

Big Data might just cure Cancer! Another astonishing way in which Big Data can contribute towards medical research history is by aiding in finding the cure for critical illnesses, which till now remain incurable. President Obama came up with Cancer Moonshot program that had the goal of accomplishing 10 years worth of progress towards curing cancer in half that time. Another potential use case would be genetically sequencing cancer tissue samples from clinical trial patients and making these data available to the wider cancer database.

  1. Reduce cost of Treatment

Researchers & Data Professionals are gathering information from various sources to analyze and reveal patterns, trends, and associations. They’re studying patients’ medicinal history to draw inferences & offer a customized healthcare packages.

  1. Real-time Alerts

A software called Clinical Decision Support (CDS) installed in hospitals analysis medical data on the spot, providing health practitioners with advice as they make prescriptive decisions.

Personal analytics devices, already trending as business intelligence buzzwords, have the potential to become part of a new healthcare delivery strategy. Wearables will collect patients’ health data continuously and send this data to the cloud.

  1. Telemedicine

Even you’re residing in the far-flung areas of Africa, treatment would reach you, such is the power of Telemedicine. Been there in the healthcare services market for than 4 decades, it’s only now due to the emergence of Video conferences, wireless devices & smart wearables, has it been able to come into a full bloom. It is used for primary consultations and initial diagnosis, remote patient monitoring, and medical education for health professionals.

Though Data is helping healthcare in various ways, it is imperative that authorities take necessary steps to safeguard such sensitive information. Recent studies show that medical identity theft is on the rise, with over 2.3 million cases reported last year, the year 2017 is just following the suit.    

Big data has been a game changer for healthcare. And despite a few challenges, it posses powers that can change the way people looked at medical care – for the better. It is not just being used to study an individual’s past, but to turn it into something better.

It’s time we take a journey through Big Data in healthcare. Let’s start at the earliest – let’s start now!


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