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2nd November, 2017  

Data Visualization Just Got Yum!

By Balraj Kaur


Ever wondered what would Data taste like? Sweet. Says, Gaurav Patekar.

This Interaction Designer @Imagenia Design has revolutionized the way data has ever got presented or consumed before. One would have never thought that consuming data will get so yummy, perhaps irresistible!
Well, that’s because he’s giving away Jalebis in the form/shape of information which will not only speak about your persona but can be consumed later.

It is a project that collects data about individuals & turns it into a tangible, edible artifact of a Jalebi. Why’s that? Let’s dig deep.
Today more than any other point in the human history we are creating & consuming a vast amount of information. And the majority of this information is dependent on sight. Which includes texts, graphs, charts, videos, etc. Leading which, most of our devices today have a screen as a central element.

But again we are blessed with many other senses too, right? Why not incorporate these also when designing experiences?

Lets take a look at how this very unusual take on data visualization is adding value to the experience.

  • Making the experience more fun, engaging & interacting
  • Communication is done more effectively
  • Information provided is easier to understand

How does it work?

  • Data Jalebi Bot is an interactive installation that collects data from individuals in a digital format.
  • The form captures data about the user like professional titles, experience, interests, etc.
  • This data is then converted into a unique 2D pattern parametrically, which is sent to the Jalebi plotter.
  • The printed data sculpture is served along with a small souvenir card to help the viewer ‘read’ the pattern.

Video Link_Jalebi Bot

The visual aesthetic of the Jalebi is inspired by patterns of Mehendi, Rangoli, and Mandala, which are an integral part of Indian culture and are 2D in nature.

Not only this take on data visualization is oddly refreshing but helps the audience to visualize as well as absorb the information.

It makes sure that the results drive immediate action and have a lasting impact on the user’s mind.

We humans rely too much on too much on one or two senses like taste & sight. And if we’re fed data combining them both, it sure makes a winning combination.

Though a presenter can choose from a plenty of options to portray the information, it must be made sure that the result should be clear. It is easy to wander away given the choices, but it’s imperative to have your audience or stakeholders focus on the ‘big take away’ from the visual cues.

Selecting the right metrics, visualizations & the most appropriate story medium helps to have your audience glued throughout. It’s also where UX designers come into action. Because it’s not just about presenting some facts in a precise and understandable way, but, taking over the audience’s imagination.

Here, not only your skills but your vision, story and the dream to accomplish business and personal goals will turn the tables in your favor.

Make interaction design meaningful. Try to have users gripped to the story that you’re trying to tell. Make the narrative to the point & let the character, punch, and drama of your stories enhance UX design. That’s what’s going to take the art of storytelling to the whole new level.

Designing for the other Senses

Human beings are experience seekers, endowed with multiple sensory receptors. So, why to restrict data consumption to a handful of senses?

Gaurav Patekar, Interaction Designer @ ImagineaDesign, would be @UXIndia to talk about exposing the audience to the possibilities consuming data through other senses. And if you bump into him @ the seminar, don’t forget to ask for your Jalebi.

Bet it’s going to be a sweet-meet!
Stick around. We’ll have you posted about more updates from the seminar.


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