We design journey maps after uncovering user’s needs, desires and mental model. And develop products that matches intent across touchpoints.
Build marketing personas around target audience & map out their paths; from the first interaction to the last till they achieve their goals.
Map the user’s journey into the 4 phases of intent - Know, Do, Buy & Experience to understand how they interact with the product or service.
User Journey needs to be optimized by creating a personalized experience by being there with relevant content & strategies..
Constantly measure & refine your solutions using analytics insights & various feedback mechanisms to make the journey as seamless as possible.