Product Experience Infographic
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Moments-Driven Design Approach

We design journey maps after uncovering user’s needs, desires and mental model. And develop products that matches intent across touchpoints.

Create User Journey

Build marketing personas around target audience & map out their paths; from the first interaction to the last till they achieve their goals.

Map Journey with Intent

Map the user’s journey into the 4 phases of intent - Know, Do, Buy & Experience to understand how they interact with the product or service.

Know

Being there in the need to explore, feed or learn
  • Holistic Branding accross Touchpoints
  • Website, Social Media, SEO

Do

Getting the user closer to the end goal
  • Product Experience
  • FTUX Strategy
  • User-Friendly Design
  • Quality Content

Buy

Making the process empowering, convenient & quick
  • Optimize Task Flows
  • Improve product Usability

Experience

Staying relevant throughout (post purchase)
  • Holistic Social Media Strategy
  • Just in Time Help & Tutorials
  • Customer Experience Surveys
  • Content Strategy & Design to keep User’s Engaged

Strategize Every Step

User Journey needs to be optimized by creating a personalized experience by being there with relevant content & strategies..

Evaluate

Constantly measure & refine your solutions using analytics insights & various feedback mechanisms to make the journey as seamless as possible.

"Build Successful Digital Products"