30th October, 2017
Designers no longer create a product that just works fine & looks nice. Instead, they build experiences around even the smallest design element.
Something as simple as which size button works best to navigate users to the next page of an App — small button or big button? Modern analytics and processes like user testing and prototyping give designers the ability to study what size button customers prefer. Like all micro-moments, the size of a button seems like a tiny change, but multiple small changes can make a big difference for consumers.
So, let’s take a look at how Designers can optimize user experience and increase conversions focusing on micro-moments:
1. Know what’s Trending
Don’t confine yourself to your own design lab as you search for new ideas. Look at how other competitors are using micro-moments to their advantage. Pay attention to the trends you are seeing in the world around you because a lot of these trends become the new standard rule for user interaction.
2. Let Customer Steer the Wheels
Brands, marketers, and designers often think of UX in terms of getting the user to complete the assigned actions. However, it’s important to remember that to the customer, easily completed actions define a positive experience. For better insights in micro-behavior of a user start interviewing consumers about their experiences.
3. Play on the Entertainment factor
It’s easy to downplay entertainment as a lesser value in UX design, but entertaining users is a valid goal designer should pursue. Entertained customers stay interested and engaged. Try using small, surprise animations – micro-animations.
4. Feedback is Crucial
When users complete an action, it’s important to give them validating feedback. This feedback lets the user know. “Yes, you completed what you were to trying to do.” One example of successful feedback in micro-moments is the Facebook “Like” button.
Facebook’s ‘Like’ button does more than just change the color when a user clicks on it. In fact, it grows & pops up. It’s a simple action that is entertaining and affirming, makes the user coming back for more. Even negative feedback, like error messages, can be made into positive experiences.
5. Have a Mobile First mentality
Advancing technology has pushed the customer experience into the mobile universe. Brian Solis, a digital analyst, author, and futurist says that because the mobile universe is built on micro-moments, designers need to embrace this mobile-first mentality. “We need UX designers to be champions of change, to reimagine the customer journey for a mobile world, and be part of a cross-functional effort,” Solis says. Designers can keep micro-moments in focus by framing the user experience on every platform with the same approach they use for mobile.
6. Need for Speed
One needs to anticipate the requirement as well know the trends. Not just being there on the internet, but, showing up & assisting the customer in accomplishing the task, is what matters now. And knowing the analytics will help the designers to unearth the trends, set out a path that’ll bring revolutionary changes in a user’s journey.
Missed our webinar on “Designing for the micro-moments?” No Worries! Here are the links to quickly bridge the gap.
The webinar talks about:
~Understanding the power of micro-moments
~Creating novel design based on data
~Building Product Strategy through Customer Experience
Let’s Get Started!