Information Architecture Re‑haul to get Smarter Insights
Present in more than 60 countries, our client is a leading software & solutions company and vendor to most trusted Telecom companies in the world.
Business flow across touch-points to be simplified, navigation better & data mapping easier, were high on agenda.
To prioritize information according to marketing goals & deliver a product that matches the mental model of the user.
The elements on the dashboard are placed with logical reasoning & hierarchy of their visual importance.
Frequently monitored information gets presented with the help of best-suited graphs on which the users can quickly act.
The stats & data are now categorized based on the usability making dashboard more
Instituted elements like color composition, design re-factoring, pop-ups, so that the architecture is ready to process larger datasets.
Created a style guide that spoke of business and brand’s personality & ensured consistency throughout the product.