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From Complex to Simple

A Journey from Website to Product Re-Design

Wavemaker Journey

The Client

WaveMaker, a Low-Code Rapid Application Development platform helps build custom-made Applications. The key takeaways here, one can achieve the results in less time, lesser money & even fewer resources.

Wavemaker Client Logo
Wavemaker the Challenge

The Challenge

While the benefits were sumptuous enough to get prospects take a tour of the website or may be for a free sign-up of the product, but, the overall experience kept them to convert through every stage of the funnel. "WaveMaker quoted, the conversion rate through multiple touchpoints of the brand as well as the product lifecycle was merely 2%."

The Challenge

While the benefits were sumptuous enough to get prospects take a tour of the website or may be for a free sign-up of the product, but, the overall experience kept them to convert through every stage of the funnel. "WaveMaker quoted, the conversion rate through multiple touchpoints of the brand as well as the product lifecycle was merely 2%."

Wavemaker the Challenge

The Approach

The problem-solving began with studying WaveMaker’s ‘then’ website / product journey, looking for diversions or distractions. Via which, our team worked toward finding out broken experiences or interactions all through the funnel; keeping end user’s perspective in mind. Mapped out the customer journey to understand how the user feels before, during, and after using the product. The goal was to take customer-centric approach coupled with divergent thinking & come up with a design strategy that helps up the conversion rate.

Logo Improvised &
Brand Value Re-Designed

Humanized the logo to make it more inviting & relatable. Made sure that the Logo gets designed with precision, aligned with the Brand Values & has a higher recall merit.

Customer On-Boarding Streamlined

Making the first time experience with the product, fast, easy & simple, was high on agenda. Simplifying the sign-up procedure to inculcating a 5 step tutorial video, helped streamline the process.

Wavemaker Product

Product Modified

Carried out a UX overhaul to make WaveMaker 9.0 Studio more resource driven & intuitive. De-jargonized the context through out the tool. Dashboard made minimalistic, Canvas more distinguishable with the help of colors & Navigation easier with the use of icons.

Wavemaker Product
Wavemaker Redefined Image

Website Refined

With a product first experience, we covered all the bases. From crafting stunning graphics to cutting the content clutter, development site architecture that works like magic, all developed with a strategy to inspire, interest, engage, and convert the target audience.

Wavemaker Redefined Image

Tutorials Imbibed

Action oriented tutorials were introduced with the aim to simplify the user journey while working on the tool. The flow of the tutorials was simplified keeping in mind the context, language, and purpose. Video content was made interactive, helping user walk through the interface in a narrative flow.

wavemaker tutorial
Wavemaker Caption Illustration

Result,
"20% increase in conversion"