Product Experience Infographic
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Product Design

Product Experience

Differentiating a product is more important than ever. Physical products are tangible but digital products are not. The digital products can be differentiated with Product Experience(PX). Using a proprietary m360 framework, customers' interactions with the product can be refactored at every micro moment and deliver a product experience blueprint that is unique, intuitive and well differentiated from competing brands.
  • - Research & Analysis
  • - UX Strategy
  • - Interaction/Visual Design
  • - Prototype
  • - UI Development (HTML / CSS)
  • - Usability Analysis
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Service Design

Service Design

Service Design is focused on creating user/customer experiences using a combination of intangible and tangible mediums across different touchpoints. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, travel, and healthcare.
Service design as a practice generally results in the design of systems and processes aimed at providing a holistic experience.
  • - Touchpoint Review & Experience Evaluation
  • - Design Road Map
  • - Experience Strategy
  • - Co-creation
  • - Prototyping & Testing
  • - Go Live & Marketing Support
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Branding & Visual Design

Branding & Visual Design

Brand is a subjective perception of value based on the end-user/customer experience with a product or company that ultimately influences the user's sentiment and decisions in the marketplace.
Visual design focuses on the aesthetics of a site/app and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand.
  • - Holistic brand identity
  • - Visual Design
  • - Styleguide & Specification Guidelines
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Product Evaluation & Usability Testing

Product Evaluation & Usability Testing

Product evaluation give insights on how the current design fits to the bigger ecosystem and whether it is able to provide the right experience to the end-users. A product evaluation is the first step to trigger any design process.
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it with users. This is an irreplaceable step in design practice, as it gives real inputs on how real users use the system and accomplish tasks.
  • - Design Evaluation
  • - Interactive Prototype
  • - Usability Testing & Recommendations
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