‘Build and they will come’ is not a strategy to succeed in today’s landscape where time to market for software is shrinking faster and faster. The cloud and SaaS delivery model has dramatically reduced the development time and made it fast, flexible, and cheap. With this approach, you can reach the market quickly with products that your customers would want to use.
This requires planning smaller Minimum Viable Products (MVP) that can be released to customers early on, to see what works and what doesn’t, and iterate until it works. This fits in with the agile product development approach to quickly build, launch, test, and improve the feature to be viable in the market.
This is the way Imaginea has developed 13+ homegrown products and 200+ client engagements worldwide. Our MVP Jumpstart service lets you focus on your main business, while we work with your product managers to review and prioritize features, make technology choices, and deliver the MVP to waiting customers. We go a step ahead of A/B test assumptions and arrive at simple and delightful user experiences.