Understanding the context of the end product is the first step towards a successful product design. While B2C is more about engaging and entertaining the end user, B2B product design is about bringing in efficiency and effectiveness. However, it is extremely essential to know and understand the user while developing a B2B product as well.
B2B systems are seldom created from scratch and typically there are legacy systems with existing users. We deeply understand domains, we read the minds of the users and carry out intensive user research. Our m360 framework helps us identify the ‘micro moments’ in a user’s journey that shapes preferences and assist in decision-making.
Product Design at Imaginea is an iterative process, with plenty of prototyping and feedback loops. Multidisciplinary teams from diverse backgrounds collaborate to build a solution that caters different user needs.