Understanding the context of the end product is the first step towards a successful product design. While B2C is more about engaging and entertaining the end user, B2B product design is about bringing in efficiency and effectiveness. However, it is extremely essential to know and understand the user while developing a B2B product as well.
At Imaginea, we take a structured design approach from initial paper prototyping for early design concepts to developing high-level interaction design prototypes using simple interactive media. Our end goal is to build the most effective, efficient design for users.
Our design-led engineering approach minimizes the design vs. feature gap that often exists while building the product front-end. We excel in crafting enticing design and building a fast, responsive lean code that is functional and user friendly.
Usability testing is a critical step in design practice, as it gives real inputs on how real users use the system and accomplish tasks. Our systematic approach to usability testing makes it simple and hassle free in creating better user experiences.
With our detailed field research and an in-depth analysis of studying online consumer behavior in the retail segment, we have designed and built an app that provides customers, a seamless in-store experience.
