Service Design is focused on creating user/customer experiences using a combination of intangible and tangible mediums across different touchpoints. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, travel, and healthcare.
Service design as a practice generally results in the design of systems and processes aimed at providing a holistic experience.
At Imaginea, we help companies embrace a bottom up, human centered service design. This is defined by a customer first approach that values user journey. We create services that are relevant, competitive, and user friendly. From identifying micro moments that enhance user experience to devising engaging user journeys, we design service experiences that result in customer delight.