Service design

GAIN CUSTOMER LOYALTY

Human trait of customer services can help improve customer loyalty

Service Design is focused on creating user/customer experiences using a combination of intangible and tangible mediums across different touchpoints. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, travel, and healthcare.

Service design as a practice generally results in the design of systems and processes aimed at providing a holistic experience.

At Imaginea, we help companies embrace a bottom up, human centered service design. This is defined by a customer first approach that values user journey. We create services that are relevant, competitive, and user friendly. From identifying micro moments that enhance user experience to devising engaging user journeys, we design service experiences that result in customer delight.

SERVICE OFFERING

Experience Evaluation

Experience Evaluation

We empathize with the customers to understand their unmet needs and then zero down on an evaluation approach that includes design thinking, user interviews, persona analysis and physical observation. Our deliverables include detailed user journey map with summary of each experience touchpoint that’s evaluated using a scientific design approach.

Experience Strategy

Experience Strategy

We help leverage the power of today’s connected technologies to integrate your systems  that  includes people, customers and infrastructure. All this to deliver an integrated cross channel digital experience that is aligned to your business goals.

Service Co-creation

Service Co-creation

We strive to comprehend customer’s wants and needs and work  to understand service gaps. We help embed connected experience, smart alerts and inbuilt analytics into your process.

Prototyping & Testing

Prototyping & Testing

Visually prototyping the service journey with a pilot rollout minimizes the risk involved in large-scale adoption. We conduct many such successful pilot, which also act as a reassurance providing upfront purview into the anticipated service improvements. Fixing any unforeseen upshot with quick pivot is possible at this stage.

OUR WORKS

FEATURED INSIGHTS

Differentiate with Product Experience (PX)

Using a proprietary m360 framework, Imaginea Design factors stakeholder interactions with your product at every micromoment and delivers a product experience blueprint that is unique, intuitive and well differentiated from competing brands.

BlogDigital experiences drive customer experiences.
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BlogCraft it with emotions!

BlogTrend, set & go! Designing for the consumers of future.

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