Product evaluation gives insights on how the current design fits into the bigger ecosystem and whether it is able to provide the right experience to the end users. A product evaluation is the first step to trigger any design process.
Usability testing is a technique used in user centered interaction design to evaluate a product by testing it with users. This is an irreplaceable step in design practice, as it gives real inputs on how real users use the system and accomplish tasks.
We at Imaginea design journey maps after uncovering user’s needs, desires and mental model. And develop products that matches intent across touch points.