High performance ad delivery engine

FASTER IDEA TO MARKET

Concept Ad Delivery Engine with innovative new features launched in few weeks.

IndustryAdTech

Year2016-17

RoleDevOps, CI/CD, Elastic Scalability

TechnologyGit, Jenkins, S3, AWS, Codedeploy, InfluxData, Telegraf, Chronograf

Bi-modal innovation to incubate new ideas

The innovation arm of a South Korean multinational major wanted to build a high-performance ad engine as part of their startup incubation program. Our rich expertise in creating cutting-edge AdTech solutions made us their preferred partner.

Low latency ad engine with elastic scalability

We built a low latency ad serve engine with elastic scalability, cross-region data sync, and continuous deployment on AWS. The platform uses microservices architecture where several components come together to form the entire solution. To achieve low latency during component-to-component interaction, we chose AWS SQS queue service and AWS Elasticache service. To enable continuous integration and deployment, we built a CI/CD pipeline using Git, Jenkins, S3, and Codedeploy.

IMPACT

Ad engine with sub-milli second delivery speeds

The result was a superior performance ad engine with low latency, elastic scalability, monitoring and DevOps integration. We also built a parallel request processing system to serve a batch of request in a single go that ensured faster response while interacting with external web services.