Smarter marketing insights


Information architecture re‑haul with simplified
navigation delivers precise insights.

IndustryTechnology Platform

Year2013 – Ongoing

RoleUser Experience, Interaction Design

TechnologyAngular JS, Bootstrap, Hibernate

Business process simplified

Present in more than 60 countries, our client is a leading software & solutions company and vendor to most trusted Telecom companies in the world. The requirement was to simplify business flow across touch-points, make navigation & data mapping easier.

Defying limits through scalable solutions

The requirement is to prioritize information according to marketing goals & deliver a product that matches the mental model of the user. The elements on the dashboard are placed with logical reasoning & hierarchy of their visual importance. We enabled storytelling through data visualization of monitored information that gets presented with the help of best-suited graphs on which the users can quickly act. The stats & data are categorized based on the usability making dashboard more information-rich sans complexity.


Better user experience enhances brand value

Removal of nested tabs helped to bring in clarity & streamline the experience. We also created a style guide that spoke of business and brand’s personality & ensured consistency throughout the product.