Our difference

Technology depth

  • Only product development partner for Oracle CPQ – since 2007
  • Actively involved in architecture, development, UX & QA
  • Contributed directly towards Oracle CPQ lean front-end 8
  • More than 5 product releases between 2008 to 2013

Diverse experience

  • Complex implementations: Integration with legacy systems, SAP, Oracle CRM
  • Customized solutions for varying needs: Complex workflows, managed services and last mile support
  • Complex custom integration solutions for third party applications, including IBM Cast Iron, Pivotal CRM, Coveo and webMethods

Team composition

  • BigMachines certified professional services team
  • Technical team with deep product expertise and custom development capabilities
  • Quality pool of solution architects and engineers
  • Cumulative team experience of more than 250 client implementations
Our offering

Professional services 

  • Ground up solution and Oracle CPQ implementation
  • Production support, maintenance & upgrades
  • Template driven implementation for standard problems
  • Oracle CPQ-specific domain expertise
  • Infrastructure and performance improvements

Engineering services 

  • Custom extensions development
  • Native reporting modules
  • UI/UX upgradation
  • Core components building
  • Integration with Salesforce™/BMI
Our approach


  • User scenario and product portfolio analysis
  • Product dependency study and bundling
  • Product configuration rules
  • Proof of concept testing


  • Core solution design
  • Reusable asset creation
  • Integration module development
  • Security systems design and development


  • 24*7 post production and go live support
  • System troubleshooting and maintenance
  • Training and knowledge transfer
  • Best practices implementation
Some of our work

Facilitating a unified sales process
Multinational ‘storage networking’ enterprise

Our client sells data and storage networking products directly, via partners and registered external users. They wanted a unified sales process across all their product lines including their newly acquired SteelApp software product. Sales process of SteelApp was cumbersome and was making the ‘lead to quote’ process, time consuming. We implemented an end to end SteelApp product line configure , price and quote process using Oracle™ CPQ. In addition, we also implemented Salesforce integration for SteelApp. Our overall work included the following

  • A Redesigned configurator flow to help sales reps quote faster (30% reduction in time)
  • An Integration adaptor to sync documents from Coveo into Oracle CPQ
  • A maintenance free workflow solution that adapts to the changing business needs.
  • A Sync module for ‘quote transactions’ uniformity between commerce processes.
  • Custom utilities development to parse complex data, resulting in a better performance

Oracle™ CPQ implementation
Billion dollar Indian telecom service provider

An Indian Telecom company, provides networks, data centres and fixed line/wireless services. As a leader in networking solutions, they developed their global dedicated ethernet, Multiprotocol Label Switching (MPLS) , IAS and NPL network services. They choose to implement their CPQ solution using Oracle™ cloud CPQ for a faster quote generation. Our team designed and Implemented CPQ solutions for five of their product lines. [IAS, MPLS, IPL, NPL, ETHERNET]

  • Built a SFDC package to integrate SFDC data and processes to Oracle CPQ cloud. The standard out of the box package did not support TCL’s requirements
  • Provided a solution to import 2000 line items into a quote. Achieved moving pricing, workflow and sync line item data to SFDC in less than 2 seconds
  • Created proposals that would scale seamlessly as the quote line items increase
  • Integrated quote data to their fulfilment system from Oracle CPQ on demand via SOAP webservices

Sales process transformation
Fortune 500 payroll service provider

The objective was to transform the sales process with CPQ automation. We leveraged “one call close method” of implementation which helps the sales person to complete the entire order process in less than 6 minutes, making the process short & accurate. We collaborated with cross-functional teams from legal, sales & order management to improve the overall process efficiency. Component-based architecture ensured a scalable solution which is future ready.

Proposal and contract generation
Automobile component manufacturing major

The customer address some of the world’s crucial challenges around energy, safety, security, productivity and global urbanization. We implemented Oracle™ CPQ to improve the overall efficiency of the sales process & order management. We developed customized end-to-end solution design for real-time sales reporting, opportunity management and integration with existing Oracle™ CRM. Post implementation, the customers order value increased by 10-20% through cross-selling opportunities.

Pricing solution
Fortune 10 energy major

The objective was to digitize the sales process so that the sales team will have access to accurate pricing and product details from anywhere, any device. We designed the pricing logic that deals with complex pricing (tier-based, customer based, quantity, region based, etc.). We also designed the work flow of the entire process along with customizable configurators.

Extended services ecosystem

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Mountain View, CA

1975 W. El Camino Real
Suite # 301
Mountain View, CA 94040
T: +1-866-660-6533
F: +1-408-435-2703

Email: connect@imaginea.com

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