Machine Learning ( ML ) applications in online advertising

Machine Learning ( ML ) applications in online advertising

Click prediction algorithms are essential & used extensively for sponsored search and real-time ad bidding. The current advertising scenario often makes the predictions redundant, if they are not near real-time.

In this video, we explain the application of Spark’s machine learning pipeline for predicting Click Through Rates (CTRs). We also cover the many challenges you may face & how to overcome them.