Micro Moment Design for unmatchable Product Experience
Living in the moment is passé. We now live in ‘micro-moments’. Those acute moments when customers instinctively reach out to their ubiquitous digital devices to achieve a specific need—be it learning a recipe or comparing hotel prices or browsing for a new Wi-Fi plan. These micro-moments shape preferences and assist in decision-making.
This presentation throws light on how businesses can benefit from billions of micro-moments experienced by people across the world every single day and design better experiences around them.