Ux for general insurance
Unlike any other field, general insurance is vast and complex. The reasons being multiple sets of LOBs and large-scale ethnographic differences. To cater this, a system that is adaptive and flexible, is the only solution. It is also curious to understand that such a complex system is run by two important kinds of personas. So it was upon us to build a system that is both, non-intrusive to a particular set of users and still be highly informed to another set of users. deserves a high level of adaptivity. The current Premia systems user flow is designed such that it meets both contrasting demands. This adaptive system tries to remain at the intersection of both the user needs. This helps the system to showcase the most necessary features to its users.