Ad click prediction using Apache Spark

Key takeaways

Predictive algorithm

Predictive algorithm

How to overcome challenges faced while running predictive algorithms on sparse data

Machine learning

Machine learning

What are the advantages of using Spark machine learning pipeline API for CTR prediction

Non-distributed frameworks

Non-distributed frameworks

Find out the limitations of using non-distributed Machine Learning frameworks

Speakers

Suresh Babu

Chief Revenue Officer

Priding himself on execution excellence, Suresh drives Imaginea’s business growth through robust sales, marketing & business strategies.  In a career spanning twenty years, he has had senior leadership roles, driving business growth for Hitachi Consulting/Sierra Atlantic, SoftSol, CSS Corp, and HP/Compaq.  He is a proven leader with a successful track record, known for his ability to build high performance teams and drive profitability and growth.

Sachin Tyagi

Head – Data Analytics

An alumnus of IIT Guwahati with over ten years of industry experience, Sachin spearheads the data engineering and analytics practice at Imaginea. He combines data science and data engineering expertise to solve complex problems in big data and machine learning. Sachin has been pivotal in implementing Apache Spark solutions for several FAST 5000 companies in predictive recommendation, anomaly detection & contextual Search.

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